While digital marketing has become the primary way that businesses reach their audience, there is still an important role played by traditional print advertising and promotional materials. These physical ads can catch the attention of potential customers and make them remember your company, products or services.
If your business is a retail store or needs to advertise outside, wide-format printing can be one of the best ways to promote your brand, attract traffic, and increase sales. A banner on the side of your building, a poster hanging in a mall, or a window decal at your office can all create an instant impact.
Unlike posters and other printed pieces that are typically made from cheaper materials, large format prints use durable material that is resistant to weather, damage and wear and tear. This means that your business’s signs and banners can last a long time out in the open.
They Can Be Easily Changed In Size And Design
If you need to switch out a sign or banner for an event or promotion, the process is relatively easy. Using a commercial-grade printer, the print can be altered quickly to fit your needs. This makes it ideal for a variety of situations and allows you to stay consistent with your image.
You can even create custom-shaped displays that beckon people to your business. This is especially useful at busy trade shows where dozens of other companies have their own booths and can be difficult to stand out.
They Can Be Printed on Multiple Materials
In addition to being durable, large format prints can be printed on multiple materials, including vinyl, fabric, and paper. These materials are available in a wide range of colors and can be used to create attractive designs that stand out from the crowd.
They Can Be Designed to a Specific Distance and Environment
The distance from your audience should be determined before designing your large-format printing product. This will allow the designer to determine which types of materials will work best in your application. The environment should also be taken into consideration. Sensitive environments such as daycares may require specialized printing methods to ensure that the final product is safe for children to touch.
They Can be Printed on Eco-Friendly Solutions
The printing industry as a whole is moving toward more eco-friendly solutions, including latex printers that are safe to use in a variety of environments. These printers are often more environmentally friendly than solvent-based options, so they can be a great way to promote your brand without damaging the environment.
They Can Be Designed to Surprise Your Audience
Whether it’s a simple banner or a complex piece of artwork, large-format printing can be used to surprise and impress your audience. Having an interesting graphic or photo on your display can grab their attention and keep them interested for longer.
If you’re ready to take your business to the next level, it’s time to invest in a large-format printing service. It’s an investment that will pay off for you in the long run and will help your brand stand out from the competition. You may also consider hiring a Salt Lake City screen printer that is experienced in the use of these printers. They can offer suggestions on which models will be best for your needs.